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Expert Voices

Experts pointed out that it is often incorrectly assumed by parents/carers and educational professionals that because they cannot understand what young people are doing online they are unable to offer adequate support.

These videos provide expert advice for educational professionals, youth services, law enforcement agencies, policy makers, and parents/carers.

Vicki Shotbolt 

Founder and CEO

Parent Zone

Vicki Shotbolt is the founder and CEO of Parent Zone, an organisation that sits at the heart of digital family life. She set up Parent Zone in 2004 to support parents with their digital parenting. Vicki sits on the executive board of the UK Council for Internet Safety advising governments in the UK and internationally.  She is the co-chair of the Digital Resilience Working Group and member of the DCMS, Media Literacy Taskforce. Vicki co-hosts Tech Shock, a podcast that looks at the impact of digital technologies on family life and unpicks the issues for parents, teachers, professionals and policymakers. 


Rhiannon-Faye McDonald

Victim and Survivor Advocate

Marie Collins Foundation


Rhiannon was the victim of a sexual predator who befriended her online when she was 13.  After grooming Rhiannon online, the perpetrator went to her home to sexually abuse her and recorded the abuse with images and videos. Rhiannon was eventually able to move forward with her life and went on to study law at university and in 2019 qualified as a lawyer specialising in family law.

Since 2017 Rhiannon has been working with the Marie Collins Foundation. She shares her experience to inform children, parents and professionals, and speaks at conferences, events, training programmes and to the media.

Mark Bentley

Safeguarding and Cyber Security Lead



Mark was a secondary head of department who leads LGfL’s safeguarding and cybersecurity centres of excellence. He is passionate about keeping children safe and schools secure. He plays an active role nationally advising and developing policy in these areas and the emerging safetytech space.


Adrienne Katz



Adrienne Katz, FRSA, is Director of Youthworks, focusing on young people’s digital lives and writing books, articles and reports. Adrienne developed the annual Cybersurvey, in 2008 to collect young people’s experiences of digital life. She is a member of the UKCIS Working Group on Vulnerable Children and PARTICIPATE, a multi-country research programme. Adrienne has helped develop government anti-bullying guidance in England and Wales. She is a CPD accredited trainer, currently managing the enable project: Fostering in a Digital Age, funded by Nominet. In 2018, she was awarded ‘Inspirational Individual of the Year’, by the Ben Cohen Stand Up Foundation.

Emma Hardy

Communications Director

Internet Watch Foundation


As Communications Director for the Internet Watch Foundation, Emma directs all IWF’s communications functions with energy and enthusiasm, and ensures all communications are consistent, timely and in line with IWF’s values. She oversees reputation management, awareness raising, campaigns, media relations and the public affairs functions.


Emma started her career as a journalist, writing for a newspaper and magazine before taking internal communications and press office roles at a police force and in local government. She has a Multi-Media Journalism degree, is a qualified senior reporter and holds a Public Relations Diploma from the Chartered Institute of Public Relations (CIPR), where she is a Chatered Member. Emma joined IWF in April 2011.

Alan Earl

Retired Police Officer/Online Safety Consultant

Association of Adult and Child Online Safety


Spending 34 years Policing in the UK and Bermuda Alan Earl is now an Online safety specialist working (since 2004) with schools, agencies and police forces across the UK. After spending 6 years working on an Internet child abuse team, Alan was seconded to a nationally respected charity. This work included contributing to a number of leading and award winning tools such as created for schools and others to support online safety work. Alan was formerly a member of the Education board for CEOP (Child Exploitation Online Protection centre – NCA) for ten years and works with committees on Safeguarding Boards. 

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